Increased Brand Recognition

Mexicali Rosa’s brand identity is developed through the use of core concept elements such as trademarks, logo design, tag lines, restaurant desing, interior and exterior trade dress, as well as menu presentation and offerings.

Excellent Franchisees

 Mexicali Rosa’s finds franchisees that are a good fit with the system. This means effectively qualifying franchisee candidates on the basis of level of experience, net worth, available capital, business values and ethics consistent with the franchise company. An excellent franchisee will be willing to follow the franchise system and maintain the operating standards as a high level. He or she will be ready, willing and able to build value in the brand, and he or she will be well-capitalized, and able to carry out the marketing operational directives. Mexicali Rosa’s franchisees see themselves as working toward the common goal of developing loyal customers, increasing market share, increasing profits, and increasing brand awareness.